Fabless chipmaker AMD is trying to boost its sales by going after the youth market, particularly in India.

In a statement AMD said it thinks Fusion processors it will be able to at least double the market share in India in the next few months. Ravi Swaminathan, MD, AMD India has launched 'Future Is Me' which is an advertising campaign that will target youth. Amongst the programme is a targeting of kids to give the company ideas for the use of technology in the Music, entertainment, digital and fashion business.

As part of the campaign, AMD has roped in actor Jacqueline Fernandes, classical musician Ayaan Ali, Miss India International 2011 Ankita Shorey and Neeraj Roy, MD and CEO of Hungama to act as the judges for the contest. AMD said that it had a huge success in China, after a similar campaign.

He thinks the way forward is by outreach programmes and social networking.