Ars Technica is reporting how with smart TVs from Samsung have been complaining that the electronics maker is inserting Pepsi ads during the playback of their own, locally stored movies.

At first it was thought to be a Plex issue, the company denied it, and other Samsung smart TV apps, like Australia's Foxtel TV app, are experiencing too.

Samsung is saying nothing.

The ads can be disabled. You have to press Menu on your Samsung Remote and scroll to Smart Hub > Terms & Policy > Yahoo Privacy Policy. Scroll to 'I disagree with the Yahoo Privacy Notice' and you can toggle the option on to opt-out."

You have to do this standing on one foot with your arm reaching to the moon, while singing the South Korean national anthem – what is so difficult about that, if you actually read the manual?

 While ad placement in third-party apps may have been a mistake , it is possible that the business model is certainly intentional.

Samsung's partnership with Yahoo to serve pop-up ads on its smart TVs was reported in mid-January but people did not think that anything would come of it as Samsung promised the the ads would be "opt-in" rather than appear automatically.  Right now it is hard to see any logical reason to buy a Samsung telly.