Barack Obama's Internet-savvy campaign team are planning to improve White House communications using the World Wide Web in the same way that president Franklin Roosevelt used radio.

Obama think tank president Simon Rosenberg said his boss ran the first true campaign of the 21st Century using these internet tools to help organise his supporters. He said the use of modern 21st-century tools will bring "an enormous reinvention" of the U.S. presidency, as the radio did in the first half of the last century.

Roosevelt was using the radio in a powerful way to establish his power in his country. In the US, now, every Saturday morning the president does a radio address. Rosenburg said that there will probably be a presidential Youtube address that will be translated in the principal languages of the world: Spanish, French, Arabic, Farsi and others.