Tinman Michael Dell has taken his company by the ankles and given it a good shaking. The outfit has announced a major reorganisation of its operations on Wednesday and the axe has fallen in the necks of two top executives.

Instead of a regional organisation, Dell said his company will organise itself globally around four major customer segments.  These are large enterprise, public sector, small and medium businesses and consumer products. In a press release Dell said that  the four groups best capitalise on the company's competitive advantages, while strengthening execution and synergies."

While the use of the word synergy in a press release should be enough of a crime for a press officer to be liberally doused in petrol and set on fire, the word execution is probably valid. Executed will be Mike Cannon, president of global operations, will 'retire' in January 31 and be replaced by Jeff Clarke who will serve as vice chairman for global operations and head the business client product group.

Mark Jarvis will step down as chief marketing officer and be replaced by Erin Nelson, vice president of marketing for Dell Europe, Middle East and Africa. It is not clear if these departures are anything to do with Michael's shake-up Dell chairman and chief executive Michael Dell said in the past two years Dell had significantly improved its competitiveness, reengineered our supply chain and broadened its  product portfolio.

This was enough to move from a global business that's run regionally to businesses that are really globally organised.