Life is not fair and the world that most of us life in is
based on capitalism, a social model that driven by the urge to earn as much money as you possibly can.
Last week, Nvidia surprised quite a few people by announcing
that they will open up a software SLI licensing to OEMs and ODMs including Intel
but they were specific that AMD won’t be able to buy its way in.
The story behind why is very simple, Nvidia's key chipset
people explained that if they give AMD SLI, Nvidia would simply give AMD more
ammunition to go after their chipsets. This is a general feeling with director
and general manager of chipset division passed on to us. Nvidia has 60 percent
of AMD chipsets and it doesn’t want to lose any of this market to AMD.
AMD picked up some market share from VIA and SIS and Nvidia
might be next in line as AMD really got its act together, on chipsets and
graphics, just not on the CPUs side of its business. That is why AMD is not allowed
to buy the license and guys such as Asus, Gigabyte and MSI won’t be able to use
Nvidia’s licence for AMD based 7 series chipsets.
We told you it’s not fair but it’s like that.
Published in
Transportation
Why Nvidia won?t give AMD SLI
This is its fighting argument