Nvidia is still trying to brainwash the world + dog that CUDA is the most important thing; but in the end, this is the future of Nvidia, as the company and they have to spin it as much as they can. CUDA is Nvidia's application programming interface that lets you run a lot of complex calculations on a GPU.

This means that you can calculate things faster on a GPU, e.g., discover a new enzyme in a cell or calculate some chemical process much faster or process a lot of complex data much faster.

The graphics gaming market is not growing that fast and Nvidia cannot survive and keep its growth rate based solely on the graphics card gaming market. They have to invent the new markets and CUDA is the best thing that they could come up with.

Just as you can calculate complex things on a server CPU or a workstation machine, you can do it probably much faster on a GPU, as GPU has 240 to 800 Shaders / cores, depends who is telling the story.

This is the primary reason why CUDA makes sense for Nvidia, and Graphzilla hopes to increase its market share and to earn a lot of money per GPU that it plans to sell in the computational market.

Nvidia’s primary goal is to make GPU very important, the most important chip out there and if it succeeds with CUDA, end users and the rest of the market should be buying a graphics card just to get their Facebook videos transcended faster or do some picture editing faster. There is a market for Nvidia GPUs and CUDA, but it will take some time; probably the first real impact will be seen in 2009, but the real mainstream success might be even further down the track.

The bottom line is that Nvidia will eventually make more money and grow because of CUDA and this is something that every company wants and hopes for. This is why it is so important to talk and make the world matter about CUDA.