According to Nvidia Geforce forums posts, there are multiple issues with the latest Geforce 364.72 WHQL-certified drivers where users with random graphics cards are reporting freezes and crashes as well as dead graphics cards after installing the latest Geforce 364.72 WHQL-certified drivers.
To be fair, some users are reporting that they have no issues whatsoever so it does not seem to be fixed on a certain system or certain graphics card series.
There is a 25 page long thread on Nvidia's Geforce forums so you might want to check it out before installing the latest drivers from Nvidia. Also, you can check out a Reddit thread that talks about the same problem.
Nvidia Geforce 364.72 WHQL drivers were released a few days ago and brought a couple of improvements including support for Oculus Rift and HTC Vive VR headsets.
Thanks goes to James who sent us an email.