Published in Graphics

AMD strikes back against Nvidia empire

by on23 August 2016


Nvidia's Death Star juggernaut seems stuck in first

Beancounters at Mercury Research have noted that AMD is finally striking back against Nvidia and clawing back GPU market share.

Mercury Research has added up the numbers and divided by its shoe size and reached the conclusion that 2016 really has been the year of the comeback for AMD, despite not having much in the way of product until recently.

Mercury Research's data shows that AMD has gained GPU market share for the fourth consecutive quarter, driven by strong GPU sales in late 2015 and throughout 2016.

AMD has 29.9 percent. Last year Nvidia fanboys were joking about dancing on AMD’s grave and how they could not get enough of the green goblin’s monopoly goodness. AMD had just 18 percent of the market which was more like a person clinging to life in critical care attached to the machine which goes ping.

Mercury Research notes in its press release that this is the first time AMD has experienced an increase since Q1 2012 which is rather a long time in IT.

According to the report the decline in low end units shipped by Nvidia resulted in substantial unit share gains for AMD in the desktop standalone segment.

“By our estimates revenue share was unaffected due to NVIDIA's strong gaming mix improvement".

So this means that AMD hit the lower/mid-end markets while Nvidia cleaned up on the high-end market right now. Still Nvidia cannot be too worried 70.1 percent of the discrete GPU market share is still pretty much a monopoly and AMD’s 28 percent is more likely to keep the antitrust investigators off its back.

Last modified on 23 August 2016
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