Porsche has said that it sold more electrified cars in 2025 than pure combustion-engined models, at least in Europe.
Generally, though, its sales were down: Porsche Stuttgart delivered 279,449 cars worldwide in 2025, down from 310,718 a year earlier, a 10 per cent drop.
In Europe, 57.9 per cent of deliveries were electrified, and one-third of European sales were fully electric, a milestone the brand will milk for all it is worth.
For models without a fully electric version but with a plug-in hybrid, like the Cayenne and Panamera, the plug-in hybrid derivatives dominated European sales.
Porsche AG, member of the executive board for sales and marketing, Matthias Becker said: “After several record years, our deliveries in 2025 were below the previous year’s level. This development is in line with our expectations and is due to supply gaps for the 718 and Macan combustion-engined models, the continuing weaker demand for exclusive products in China, and our value-oriented supply management,”
Becker boasted about the 911 Turbo S with its T-Hybrid drive system, as Porsche tries to keep the faithful calm while regulators circle.
The 911 hit 51,583 deliveries worldwide, up a per cent, while the Macan remained the biggest seller with 84,328 deliveries, up two per cent.
Macan’s electric version accounted for 45,367 deliveries, more than half of the model line, while 38,961 combustion-engined Macans still went out in markets outside the EU.
North America remained the biggest region with 86,229 deliveries, while Europe excluding Germany fell 13 per cent to 66,340 and Germany slipped 16 per cent to 29,968.
Porsche blamed EU cybersecurity regulations for supply gaps in the combustion-engined 718 and Macan, which is a very modern excuse for not having enough cars.
China deliveries sank 26 per cent to 41,938 as luxury demand remained soft and local competition, especially in full-electric, kept biting.
Taycan deliveries dropped 22 per cent to 16,339, with Porsche blaming slower EV adoption.
Becker said: “In 2026, we have a clear focus; we want to manage demand and supply according to our ‘value over volume’ strategy. At the same time, we are planning our volumes for 2026 realistically, considering the production phase-out of the combustion-engined 718 and Macan models.”
