Intel is taking swings at AMD again, but says it will not throw its hat into the high-end APU ring.
Recent reviews of Intel’s Core Ultra Series 3 line have shown it looking sharp in integrated graphics, even if AMD’s Strix Halo still owns the top-end mobile APU crown.
Chipzilla is now pushing its Panther Lake SKUs as the real win, saying the iGPU uplift and general performance gains are a proper step up from earlier parts.
Intel fellow Tom Petersen told Club386 that AMD’s current iGPU position is “not that competitive, either on a power or performance-per-watt basis.”
All that confidence does not translate into a direct Strix Halo challenger, with Petersen swatting away the idea when asked if Intel would build something to beat it on iGPU muscle.
“You know, I don’t think so,” he said.
Petersen reckons the customers who want that kind of graphics grunt are better served by a small discrete card from third parties, rather than a monster iGPU welded into an APU.
“If there’s a segment like that, it’s primarily discrete. I think that segment would be better served by a small, discrete GPU that’s going to be provided by third parties.” Petersen said.
That leaves Chipzilla pointing ahead to future platforms like Nova Lake, which is rumoured to bring Xe3P and Xe4 iGPU architectures into the graphics tile.
Meanwhile, AMD is tipped to stick with RDNA 3.5 for its next few APU spins, which would make Intel’s architectural jump look timely if it lands cleanly.
Chipzilla sounds confident enough to spin up a Panther Lake stack aimed at gaming handhelds this year, which is a very specific way to say it likes that market without admitting it is chasing it.
