Samsung’s head of mobile experience, Won-Joon Choi, said the outfit is mulling bringing vibe coding to its handsets.
Choi pitched the idea as a way of “customising your smartphone experience in new ways, not just your apps, but your UX.”
“Right now, we’re limited to premade tools, but with vibe coding, users could customise their favourite apps or build something tailored to their needs. So, vibe coding is very interesting, and something we’re looking into,” Choi said.
Vibe coding is the coding version of telling an AI what you want and watching it spit out something that works, with the user doing more chatting than typing.
Coding help has been around since early LLM hype, but newer vibe-first tools are pushing beyond autocomplete to build complete apps for near-total novices.
That lands neatly on Android, where the platform’s openness makes sideloading and tinkering far less of a pain than on the Fruity Cargo Cult Apple kit.
Samsung did not promise anything concrete on timing or even whether it will ship vibe coding baked into the handset.
Still, the appetite is there, and Samsung clearly likes the idea of users rewriting bits of their apps and interfaces without having to beg a developer.
