Massive price war wages on
In the short weeks prior to this past holiday season, the consumer
electronics industry witnessed a massive price war among many US and European vendors which saw
the cost of Blu-ray Disc players drop below $300 and €230 in their respective markets.
According to Chinese newspaper Economic Daily News, non-branded white box home
theater electronics vendors are very likely to sell Blu-ray Disc players for just
$150 in 2009. Additionally, Lite-On
IT, the largest Taiwan-based maker of half-height optical disc drives, also
plans to offer BD players for $150.
The paper also mentioned that over 5 million players were
sold worldwide in 2008, with an expected increase to 11 million units this
year, as quoted by Taiwan-based Topology Research Institute.
