It’s all about wasting money
Chipzilla has decided to spend a heap of money it’s got by buying into a company called HERE, or Here as we call it.
The chip giant has only taken a 15 percent share into Here, at a price that no doubt it can afford.
Here specialises in digital maps and location servises for the internet of things as well as autonomous – that is to say, self driving vehicles. Here is a private company, so Chipzilla doesn’t have to say what a 15 percent share means in terms of cash.
But the interesting thing that it is “indirectly” wholly owned by Audi, BMW, and Daimler.
It’s not indirectly “wholly owned” now, though.
It means that Intel is in cahoots with motorcar companies and that’s not really a surprise. It has to go somewhere, perhaps autonomously, where no motorcar or semiconductor company has gone before.
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