Just after announcement
A few days after announcing its new Galaxy S smartphones, Samsung claims it has more than 20 million pre-orders.
According to the Korean Times Samsung received some 20 million pre-orders for the S6 and S6 Edge-15 million of S6 and five million of the S6 Edge from mobile carriers worldwide.
A Samsung executive said that this was a record. Shin Jong-kyunsaid: “To be honest, pre-orders for our two Galaxy variants from our major clients are really huge.”
In view of market share loss in the high-end segment in 2010, Samsung intends to launch an aggressive promotional campaign, offering more incentives and benefits to carrier networks as well as consumers, before Apple launches its expected new iPhone later this year.
The Samsung Netherlands online store is the first to start pre-order for the Galaxy S6 and its curved screen variant, the S6 Edge.
The 32GB model of S6 costs €699 while the S6 Edge with similar storage capacity is priced at €849.
