Hollywood, ever hear of 2160p, 4K?
Last night was marked by one of the biggest sports events in the world and for people outside the US that probably weren’t even aware that it’s going on, it is called Super Bowl 2015.
This is a top sporting event where finalist of the American football NFL league meet head to head and it’s huge. The price of commercials aired during the event went up to 4.5 million USD for a 30 second clip, but you are quite sure that hundreds of millions of people in the US will watch it.
Hollywood movie companies used this event to air a few trailers for their upcoming 2015 movies. One of the hot movies from Universal Pictures was Fast & Furious: Supercharged, another sequel in the never ending car chase franchise Fast and Furious.
https://www.youtube.com/watch?v=4vYQby_hDDU
These guys aired the official trailer in 1080p or Full HD, not 4K. Terminator Genesis is an upcoming movie from Paramount studios, again aired in 1080p on YouTube. There is no 4K 3840×2160 version on the official YouTube channel.
Walt Disney Studios showed a nice rendered animated movie starring George Clooney called Tomorrowland, again at 1080p no 4K 3840×2160 on the off official Walt Disney Studios YouTube channel.
Since YouTube has been offering 4K uploads and streaming for at least 13 months now, you would expect that Hollywood top names and studios would release 4K, 2160p trailers. They spent $4.5 million to air these 30-second clips and then forgot to upload the 4K version for the general public on YouTube.
Sometimes we wonder about the people in these companies, namely in the marketing hot seats, who do know a bit about technology. Guess what, millions of people already have a 4K capable TVs and hundreds of thousands can watch it on their computers.
Well spent money, well done.
