Published in Mobiles

Samsung S7 grows in popularity – in Korea

by on21 October 2016


Defective Note 7 owners don't defect

Samsung Electronics' flagship handset Galaxy S7 is regaining popularity as  Korea's best-selling smartphone, filling the void in sales left by the incredible melting Galaxy Note 7.

Beancounters at  Atlas Research, the S7 was the number one in handset sales in Korea between 6-12  October. The nation's three mobile carriers SK Telecom, KT and LG Uplus estimate that they are flogging 15,000 S7s daily. This is after Samsung Electronics officially terminated sales and production of the Note 7 devices, amid growing safety concerns after fires were reported.

In Korea if the carriers sell 10,000 phones a day it is considered a big hit, so it is pretty clear that the S7 is doing well there. It is believed that  most original or replacement Note 7 users have opted for the S7 handset.

The withdrawal of the Note 7 by Samsung was feared to undermine the firm's brand image to some extent, but the robust sales of S7s reflect that it is recovering from the debacle.

Apple and LG had been hoping that the Note 7 fiasco would result in increased sales for the iPhone 7 or LG's V20.  While this might be true in the US, in Korea, Samsung has enough room for a rebound even before its new S8 models debut.

 

Last modified on 21 October 2016
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