Published in News

Yahoo buys some extra IQ

by on27 August 2013

Might need it

Yahoo has confirmed that it has bought image search specialty startup IQ Engines to add the company's technology to its Flickr photo service.

IQ Engines announced that it is joining the Flickr team at Yahoo.

"As longtime Flickr fans and fellow photography enthusiasts, we look forward to working on improving photo organisation and search for the community," the company said on its blog.

IQ Engines makes software that analyses, sorts, and categorizes images using techniques including facial recognition. In May, Yahoo unveiled a dusted-off design of its Flickr photo platform with chief executive Marissa Mayer said that she wanted to make the online service "awesome again."

Mayer has written cheques for more than 20 companies since she took over. This includes Qwiki which converts video and pictures on iPhones into sharable movie clips complete with music.

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