Seven time Grammy winner, multi-platinum music artist, producer and front man for The Black Eyed Peas, will.i.am has been appointed “director of creative innovation" today by Intel. The announcement was made today at a news conference in Anaheim, where Intel is holding an internal sales and marketing conference.

Will.i.am will engage in a multi-year, hands-on creative and technology collaboration with Intel known as the “computer continuum” campaign.  The job will be to team up with scientists, researchers and computer programmers at Intel to collaborate and co-develop new ways to communicate, create, inform and entertain. 

Specific projects have not been announced, but are speculated to include endeavors in devices such as laptops, smart phones and tablets. The artist is not unfamiliar with technology as he introduced a robotics game earlier this year at the FIRST Robotics Competition.