Kicking off its Kindle press event, Amazon has announced that its US $79 "standard" Kindle e-reader will be dropping down to US $69.

Unfortunately, since it has been only briefly mentioned during the keynote it is still not clear if anything has been updated, but according to the picture we are looking at the same ad-enabled Kindle WiFi e-reader. Although the price of the Kindle was already at quite affordable US $79, the new price cut is not that impressive but it will surely put the Kindle on top of any e-ink reader on the market.

As noted, the new/old Kindle will be up for pre-order as of today while it should ship on September 14th.

You can check out more info over at Engadget.com.