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Nvidia thinks small PCs could squeeze consoles

by on02 December 2013

They’re just better

Nvidia is no longer in consoles, but it is still a force to be reckoned with when it comes to PC GPUs. The PC gaming renaissance caught many industry watchers off guard, but not Nvidia and AMD.

Instead of being killed off by consoles, PC gaming is actually growing and Nvidia wants to cash in on the trend in a rather unlikely niche, small form-factor gaming PCs. The company recently announced its Mini PC initiative, part of the Battlebox programme, which basically involves sticking miniaturized versions of GTX 700 cards on Intel mini ITX boards to create compact but relatively powerful gaming rigs.

In an interview with MCV UK, Nvidia consumer sales manager Matt Wright said SFF PCs are a viable alternative to next-generation consoles.

“Enthusiast players want the ultimate games system and that is the PC,” he said. “The PC platform is far superior to any console when it comes to gaming, plus you get all the extra functionality that a computer brings.”

Wright also pointed out that Steam already has more users than Xbox Live and that there is a huge community of PC gamers.

However, when it comes to small form-factor gaming PCs, we would actually put our money on AMD rather than Nvidia. Unlike Nvidia, AMD can offer more or less a complete package, chipset, APU and discrete GPU, which inevitably leads to better pricing. Whether or not AMD would be willing to step on Sony’s and Microsoft’s toes is another question.

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