Dubbed Go90, the app is in beta testing and will be released soon. The Go90 is based on OnCue, the Intel developed TV platform that was sold to Verizon. Erik Huggers is now CEO of Vevo and his VP of communications at Vevo Jon Carvill were part of the Intel OnCue project. Go90 and it belongs to Verizon which wants a piece of streaming revenues and the content market.
There is a website called go90app.com that works from the US and it will tell you when the application is available for you to download. We expect it to launch on both Android and iOS.
The Go90 will offer free premium content including TV shows that you have to pay for and other services like Hulu Plus or Netflix. It will want you to watch some commercials in return. This sounds fair as the service targets the young.
This won't be Verizon customer exclusive. Everyone in the US can have it and, as the money will be made with ads,it does not matter which network used.
The business model reminds us of Spotify free for desktop where you can listen all the music for free, but every few songs Spotify will serve you an add. If you can live with that, Go90 might be a thing for you. It offers a prime time TV content for free.