The company said it’s aiming at high and mid end smartphone manufacturers and this sector constitutes around 50 percent of smartphone volumes worldwide.

Micron’s logic is that mobile devices are now outstripping personal computers and people need better memory and more storage.

Micron 3D NAND technology stacks laters of data storage cells to give a claimed three times more capacity per form factor than previous planar NAND.

It claims to be the first to offer the smallest 3D NAND memory which measures 60.217mm2 which it says will free up space for mobile batteries or allow the creation of smaller devices.

Other firsts it claims include the first mobile product built on floating gate technology, and with a die that’s 30 percent smaller than planar NAND die with the same capacity.

It’s already started sampling the product and and said it will be widely available by the end of this year.