ASUS is showing how serious it is about the NUC lineup, despite its decision to discontinue Intel's NUC Extreme lineup, mostly to push its own ASUS ROG NUC product. The latest move includes a strategic partnership with Quividi, which makes AI and computer vision-based real-time audience measurement platforms for digital signage and retail industries.

The partnership will allow for seamless integration of Quividi's advanced audience measurement solutions into the range of ASUS NUCs and ASUS IoT Tinker Board-based digital signage solutions, giving ASUS a push into a rather important market segment.

"As ASUS takes the helm in producing NUC devices, this partnership with Quividi reinforces our dedication to providing customers with best-in-class technology solutions for the digital signage and retail industries," commented Casper Lee, EMEA Regional Head for ASUS AIoT. "The compatibility of Quividi's solution with our NUCs and Tinker Board ensures businesses can leverage real-time audience insights seamlessly across our diverse platforms."

"We are thrilled to partner with ASUS IoT on this strategic venture. The integration of Quividi's solution with ASUS NUC and Tinker Board products is further testimony for our mission to deploy audience measurement technology at scale,” said Olivier Duizabo, President of Quividi. "This collaboration provides our partners and end-users with the solutions needed to enhance their retail and ad-based communication, ultimately driving business growth."