Published in AI

Huawei will get only 400,000 Matebook shipments

by on07 March 2016

Less than half of what was predicted

Huawei's MateBook 2-in-1 is not going to sell the 1-2 million units predicted.

According to Digitimes the most that the outfit can expect is 400,000 units, because the outfit is pushing the device in the high-end enterprise market instead of consumer segment.
Its sources claim that the Chinese vendor does not understand the notebook channel and business model and that it will need to conquer these issues in order to boost shipments.
Basically Huawei does well in mobile, but it is not approaching its channel correctly for a new entrant.

Most existing notebook brands have already been operating in the market for a long time, getting your foot in the door is tricky. The MateBook's pricing at US$699-1,599 takes it out of the hands of consumers.

The MateBook's has to compete with Lenovo, Asustek Computer and Acer's 2-in-1s and the device looks like Microsoft's Surface. It might do well in China but it has not got a hope in North America.

So while it not being the great white hope for Huawei it could still be a contender in the industry over the long term, Digitimes industry deep throats said.

Last modified on 07 March 2016
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