Bing Image Creator generates images for users based on a line of written text. The addition of image content in Bing further entrenches its early lead against competitors in Big Tech’s rapidly evolving race for AI dominance.

Microsoft head of consumer marketing Yusuf Mehdi said: “By typing in a description of an image, providing additional context like location or activity, and choosing an art style, Image Creator will generate an image from your own imagination. It’s like your creative copilot.”

For the Edge browser, Microsoft says its new Image creator will appear as a new icon in the Edge sidebar.

Microsoft claims Image Creator marks, “the first and only browser with an integrated AI-powered image generator.” Users who didn’t have access to Bing’s AI previously can still play around with Image Creator by following this link. Gizmodo tested the tool by creating this silly image of a monkey in a cosmonaut suit running through a field of bluebonnets. The experience and result feels almost identical to using DALL-E.

We have not seen it yet as Vole is trying to avoid a repeat of its Bing chatbot rollout and will only release image creators with a “set of preview users,” before expanding it more broadly.

Image Creator will also initially only be available in “creative” mode where the AI creates images that are more original and imaginative. The other two modes, “balanced” and “precise” are reportedly more geared toward providing factual answers.

“We continue to believe the best way to bring these technologies to market is to test them carefully, in the open, where everyone can provide feedback,” Mehdi added.