The outfit's cloud customers are clamouring to test the ChatGPT-style technology the company unveiled six weeks ago but are being told to wait.

According to longtime employees and customers, Amazon's announcement that it had entered the generative AI race was uncharacteristically vague. These people said that Amazon Web Services product launches typically include glowing testimonials from three to five customers. This time the company cited only Coda, a document-editing startup.

Coda Chief Executive Officer Shishir Mehrotra said that after testing the technology, he awarded Amazon an "incomplete" grade.

The company's generative AI tools are "all fairly early. He said they're building on and repackaging services that they already offered.

Mehrotra added that he expected AWS's AI tools to be competitive long-term. People familiar with AWS product launches wondered if Amazon released the AI tools to counter perceptions that it has fallen behind cloud rivals Microsoft and Google.

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