Published in AI

Longest strike in Hollywood history is over

by on09 November 2023

Actors get some of the AI protections they wanted  

After longest strike in Hollywood's history, the Screen Actors Guild-American Federation of Television and Radio Artists have reached a deal with the Alliance of Motion Picture and Television Producers over AI.

While the terms of the deal are yet to made public it is likely that at least some of the actor’s concerns about AI have been sorted out.

In July, studios claimed they offered a "groundbreaking AI proposal that protects actors' digital likenesses."

SAG countered that the proposal stipulated background performers could be scanned, paid for the day, and then turned into digital characters that studios could use "for the rest of eternity."

As we reported, SAG reviewed the studios' "last, best, and final" offer and rejected it, claiming "there are several essential items on which we still do not have an agreement, including AI.

The AMPTP proposal sought to allow studios to pay for AI scans of what are known as Schedule F performers and, following the actors' death, allow studios to use the scans without the consent of the estate or SAG. Schedule F performers include anyone who makes more than the minimum rate for TV series regulars or feature films.

 The guild wanted compensation for reuse of the scans, along with consent. On Tuesday, the studios reportedly agreed to adjust the AI language in their proposal, a move that seems to have been the tipping point.

Last modified on 09 November 2023
Rate this item
(2 votes)