Published in Transportation

Tesla is now the king of the mid-range cars

by on31 July 2018

Model 3 numbers ramped up

Tesla is starting to do well in the small and mid-range car market range thanks to its Tesla 3.

In the second quarter of 2018, Tesla produced just over 53,000 vehicles, doubling its output compared to the same quarter last year.

For the first time, Model 3 production (28,578) exceeded combined Model S and X production (24,761) with deliveries to customers totalling 40,740 for the quarter. The ramp up in Model 3 production is enabling it to outsell small and midsize luxury car sales in the US.

If these numbers prove correct, the Model 3 is crushing its "competitors" in that segment with total estimated sales for July amounting to 16,000 vehicles.

The closest individual model to Tesla's mass-market endeavour is the Mercedes C-Class and even then, its July sales are a miserable 6,029 units.

The Model 3 is still untouchable when sales figures from multiple vehicles produced by the same company are added together. For example, the analysis expects sales of the BMW 2, 3, 4 and 5 Series to hit 12,811 at the end of July in total while customers will get their hands on 11,835 Mercedes C, CLA, CLS and E-Class models.

That all means that Tesla would have a 23 percent share of the small and midsize luxury car market in July, ahead of BMW's 17 percent and Mercedes' 17 percent.

Last modified on 31 July 2018
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