iPhone 16 / Pro pre orders are low in EU
Preorders weaker than predecessor
Enthusiasm over the new iPhone 16 series with a new shutter button and unclear Apple Intelligence (AI) strategy led to much lower iPhone 16 preorder numbers compared to the iPhone 15 generation. The numbers are lower in the EU as well as worldwide.
Gaming consoles are a bad business
For chip manufacturers, not Sony
Reuters broke an exclusive story about Intel losing the PlayStation 6 deal to AMD. My argument is that it is hard to lose something that you didn’t have. What actually happened is that Intel simply didn’t want to go lower than AMD to secure the deal. The process is called negotiation. Sony as any other business will give the business away to a competitor at a lower price than it is paying right now.
How AMD lost the trust of notebook OEMs
Exclusive: Data center first strategy
Strix point, Ryzen AI 300 is a promising product that replaced the Hawk point Ryzen 8000 series but 2024 was not that kind for AMD consumer business unit in general. A design decision to use data center optimized cores (Zen 5) in notebooks and prioritize data center products and wafers left AMD in a position where Qualcomm managed to get more partners excited about its Snapdragon X Elite / Plus series.
IBM gets Gaudi 3 Enterprise AI to the Cloud
IBM is the Secret Sauce for Gaudi 3
In a surprise development, Intel announced that IBM plans to deploy Intel Gaudi 3 accelerators as a service in the IBM cloud to help enterprises scale AI. IBM is a huge business-oriented company; such a partnership goes a long way.
Intel Arc makes It to the Automotive market
A760A dGPU for AI-Driven Cockpit Experience
The automotive market has always been attractive to GPU industry players, and companies like Nvidia started addressing this market a long while ago. Intel is now ready to launch its discrete GPU tailored for the automotive industry. It will be known as Intel Arc Graphics for Automotive and plays a crucial part in Software-defined vehicle strategy.
ARM’s aspiration to capture 50 percent of the PC market is optimistic
Took AMD seven years of Zen to get 20 - 25 percent of laptop
ARM's CEO, Rene Haas, is extremely optimistic, claiming that ARM will capture 50 percent of the PC market share within five years. It has been five years since ARM introduced the Cortex X1, which, apart from the Qualcomm 8CX Gen 3, has not made a significant impact on the market.
Lunar Lake officially in Q3 24
80 laptops, 20 OEM and 45+ TOPS NPU, fastest ever
Intel announced a bit more details about the next-generation notebook technology SoC codenamed Lunar Lake and synced it up with Microsoft’s Copilot+ announcement. Lunar Lake has new P and E cores, 1.5 times faster Battlemage graphics, 45+ TOPS NPU and an additional 60 TOPS from the GPU, advanced low power, and most importantly performance faster than Ryzen 7 8840U & Snapdragon X Elite.
Qualcomm officially announces Snapdragon X Elite and Plus
20 systems, big OEMs, and available June 18
Snapdragon X Elite based on Oryon cores and Nuvia acquisition has finally reached its pinnacle moment. Qualcomm announced its Snapdragon X platform as a heart of a Copilot+ PC, OEM designs and availability a day before Microsoft Build. To sum it up, there will be seven major OEMs, with twenty systems in the first wave, available for preorder today, and shipping June 18.
Google launches Pixel 8a
$499 for 128GB same camera setup
After numerous leaks Google has officially launched a new iteration of price affordable Pixel 8a phone and kept the $499 / €549 starting price.
GoPro launches new subscription plans and Quik App for Mac
Innovative strategy for the segment
GoPro is taking an innovative approach to its market segment by investing heavily in cloud storage. While competitors like Insta360 are catching up regarding camera features, GoPro has divided its previous $49 subscription plan into three-tier models. The Quik app debuted for Mac, but PC users are still waiting.