With all the recent ruckus around PhysX and knowing that Nvidia and AMD haven’t been very amicable towards each other since the AMD-Intel dispute settlement, we’ve been waiting for AMD to get a bit more proactive on the gaming field.

Loudmouth Nvidia has managed to push its TWIMTB and PhysX to the point where pretty much anyone knows and wants it, and they even managed to make everyone believe that CUDA is the greatest thing since the creator of the wheel invented hubcaps, which speaks enough of the company’s marketing outreach. AMD tried to do a similar thing in 2003, but Rome wasn’t built in a day (nor by AMD’s marketing team, mind you.) and they eventually failed and quit altogether.

Fast forward to today, and AMD seems to have finally realized that it needs to do something about this. So, the company took a stand at GDC and with help of AMD’s CMO Nigel Dessau presented its Gaming Manifesto. The manifesto reads:

- We will consult with the gaming community to help align our innovations to their wants and needs.
- Wherever feasible we will move quickly to move our innovations into the industry standards.
- We will provide the technical and business support game developers need to help make their games a success.
- All gamers, those with AMD hardware in their system, or not, deserve the best gaming experience possible.

After AMD’s Neal Robison nicely contradicted all these plans by saying that this has been the company’s way for a long, long time (so where’s the catch?), the discussion covered AMD’s Open PhysX initiative, the innovations the company has made through the years, dissecting the manifesto and more. 

You can find out more details here.