Sources tell us that publisher Ubisoft could be the next publisher to follow in the footsteps of Electronic Arts. Of course, we are talking about “Project $10” that EA has been cranking up over the last couple of months to drive new game sales while at the same time attempting to generate revenue from the sale of used games that currently publishers see no revenue from.

Ubisoft apparently is on the path to follow the same pattern as EA by restricting access to features by including a one-time code with the purchase of new games. Without the code, some features or even online play is unavailable within the title. Users are able to purchase access to unlock these features by making a purchase within the Xbox Live Marketplace or Playstation Network store fronts for $10.

EA has recently announced that they are going to attempt to get more aggressive and more restrictive on the features that will not unlock without the code. Upcoming EA sports titles will apparently block access to online play without the unlock code included with the purchase of a new title or a later purchase online. Currently, we have seen reaction as mixed; those who buy a lot of used games seem to be unhappy with this development, but those who primarily buy new games don’t seem to mind.

While Ubisoft has not yet revealed exactly what their strategy will be (other than saying that they would likely follow a strategy similar to Electronic Arts), as we have said previously unless the backlash from consumers gets to be too much, this is the future; and it will certainly be putting a kink in the plans of those who normally only purchase used titles.