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Activision Blizzard’s PC comeback

by on09 May 2023

2023 is the year of the PC

According to Activision Blizzard's latest financial report, the video game company's PC platform outperformed consoles by $27 million at the start of 2023, continuing a year-long trend.

Between January 1 and March 31, Activision made a diabolical $666 million on PC and $639 on the console.

Its PC segment outsold its console business throughout half of last year, though the console did outsell PC overall for Activision in 2022.

Activision's publicly available financial reports since the early 2000s always say that the console is king. Even after Activision bought Blizzard in 2008.

Activision's latest financial report marks the third quarter that PC outsold consoles, and there's reason to believe the trend will continue throughout 2023.

Activision attributes its 74 per cent increase in PC revenue since last year to the success of Call of Duty and Overwatch 2. Blizzard is currently the most significant factor in the PC's growth within Activision. While Blizzard games only make about half as much as Call of Duty, 72 per cent of that revenue is on PC, and just eight per cent is on console. Call of Duty's revenue is 59 per cent console, 26 per cent PC, and 15 per cent mobile. Blizzard's console audience could grow significantly when Diablo 4 launches simultaneously on PC and consoles in June.

All this means that the PC is gaining ground in Activision's yearly reports. Last year, the company recorded the smallest gap between console and PC revenue in recent history: just $100 million. That's several hundred million less than in 2021, 2020, 2019, 2018, and 2017. If the year goes on like this, 2023 could be the year that the PC becomes Activision's second-biggest platform behind mobile


Last modified on 09 May 2023
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