Published in Gaming

Microsoft building a mobile app store

by on10 May 2024

Xbox related

Software king of the world, Microsoft, is planning to open a mobile app store to give Apple and Google a run for their money.

Xbox's bigwig Sarah Bond (pictured) spilt the beans about their plans to throw their hat in the ring with a mobile gaming shop.

Bond's letting on that this new, yet-to-be-named shop is set to open its virtual doors in July, but you won't find it in an app – it's all happening on web browsers. It also has Microsoft's shiny new toy, Candy Crush Saga, ready to be the belle of the ball from day one.

Microsoft's leap into the mobile gaming fray – the cash cow of the gaming world – has been on the cards, especially after they splashed out a cool €64.17 billion on the California gaming giant Activision Blizzard King.

In November, Xbox's head honcho Phil Spencer was nattering about "chatting up other partners" to kick off a mobile store maybe.

This is shaping up to be a proper showdown between Microsoft and the likes of Google and Apple, seeing as most mobile games are nicked through their app shops.

Bond told Bloomberg Vole’s new Microsoft mobile store "is a proper all-rounder – it's about who you are, your game stash, your persona, your prizes, and all that jazz, following you around rather than being stuck in just one playground."

Last modified on 10 May 2024
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