Published in Gaming

Nintendo rejects generative AI

by on04 July 2024

No robotic plumbers

Unlike competitors like Xbox, who embrace artificial intelligence to help write in-game quests and dialogue in future games, Nintendo has no plans to use generative AI tech in its first-party titles.

According to Tweaktown, publishers are looking for new ways to save on costs as the games industry cuts thousands upon thousands of jobs. AI is one potential solution: in theory, the technology may speed up game development and potentially even replace positions through automated processes.

AI has become a controversial topic because of this, yet despite this sensitivity, publishers like EA and Microsoft are big proponents of the new tech.

Nintendo, however, is dubious about using generative artificial intelligence in its games and some of that is not a good thing.

Nintendo knows that generative AI can have implications for IP rights. As one of the most litigious companies in the industry, Nintendo is one to protect and respect all forms of copyright and intellectual property law.

Company president Shuntaro Furukawa told shareholders that in the game industry, AI-like technology has long been used to control enemy character movements, so game development and AI technology have always been closely related.

"Generative AI, which has been a hot topic in recent years, can be more creative, but we recognise that it has issues with intellectual property rights.”

"We have decades of know-how in creating optimal gaming experiences for our customers, and while we remain flexible in responding to technological developments, we hope to continue to deliver value that is unique to us and cannot be achieved through technology alone."

Last modified on 04 July 2024
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