Nvidia has cut prices of its GTS 250 and GTX 260 graphics cards by 10 to 15 percent.

The recently launched GTS 250 rebrand has dropped by around €20 to €119, and ends up priced on par with ATI's Radeon HD 4850. Not all vendors and retailers have updated their prices, but it seems you should be able to get a GTS 250 for €110 to €120 rather soon.

If you're not keen on getting Nvidia's latest rebrand, there's some good news for you as well, as the company has slashed prices of its GT200 based GTX 260 cards. The cheapest GTX 260 list price we managed to find this morning was €173. This is a 65nm card, but Palit's 55nm card is listed at the same price, but not yet available. Considering these cards were selling for well over €200 just a couple of weeks ago, this is rather good news.

In case you've missed it, ATI has recently cut prices of its HD 4870 cards, and you can get one for about €150 these days. ATI has still to cut prices of HD 4850 cards, which sell for €120+, and will come under pressure once Nvidia's GTS 250 price cut goes into effect.

It is quite possible Nvidia's latest cut will force ATI to respond accordingly, and cut HD 4850 and HD 4830 prices.