Published in Graphics

Nvidia doesn?t want to sell GT200 under cost

by on06 October 2009

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That is what shortage is all about


As we
reported a few days ago, Nvidia is facing a huge shortage of GT200-based products. Partners are complaining as they cannot get any serious demand and that Nvidia’s excuse is that they don’t want to lose money on cards.

Since Radeon 5870, 5850 and upcoming 5700 cards really look, good it looks like Nvidia wants to leave the market in hands of ATI, at least until Fermi GT300 comes out. The premature technology announcement about Fermi is definitely done in order to hurt ATI sales, but ATI definitely has at least two months head start.

Judging from all this, we expect quite bad Q3 and Q4 financial scores for Nvidia. Fermi can save Q4 2009 but only if Nvidia comes up with enough chips, which is again unlikely as this is the biggest technology improvement since G80 back in 2006.
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