Published in Graphics

Graphics is most important to Nvidia

by on29 August 2008


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Drew Henry said the word


We had a chance to talk to Drew Henry, the General Manager of MCP business, and finally we've seen the light in Nvidia's roadmap.


Drew finally said that graphics is the most important thing for Nvidia. Before him, everyone including Jensen would give the impression that they care more about Cuda than about GPUs for gaming.

Drew said that the ultimate goal of Nvidia is to make a GPU the thing that people desire the most. This will change the game and this is already happening with many gamers who cannot live without GPUs. SLI plays a big role in this equation.

The long-term investment is Cuda, something that will enable non-gamers to efficiently use a parallel power of GPUs. GPUs do well in encoding and science, but this will take some time before it becomes mainstream.

The chipset business remains important for Nvidia, and Nvidia sees itself there in the future.

Last modified on 30 August 2008
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