In addition to the recent release of the 260.89 WHQL driver and in order to spoil AMD’s Radeon HD 6870 and 6850 launch, it has decided to officially drop the prices on its GTX 470 and GTX 460 boards.

Effective immediately Geforce GTX 460 1GB drops to $199 or €169 including VAT, while Geforce GTX 470 drops to US $259, €219 including VAT. The UK price for the GTX 460 is £149 and £189 for the GTX 470 and both can be found at those prices over at Scan.co.uk. The European prices are even a bit lower than the announced ones, and GTX 460 1GB can be found for as low as €159,99 and the GTX 470 stands at €209,99 over at Alternate.de.

Nvidia’s Lars Weinand, Senior Technical Marketing Manager, EMEA has confirmed these prices and he shared many links of the cards with these prices in almost all EU countries. Be sure to check your local etailer as they should adjust the prices to get close to new ones.

Mr Weinand also stated that “The price adjustments we made are not temporary, and are reflective of an upcoming change in our product lineup.” Nvidia gets better price / performance ratio and puts more pressure on Radeon HD 6870 and 6850, cards that should launch tomorrow.

End users will definitely get happy as both parties have to drop the prices to compete better, which means the end users win. The choice is of course yours.