As originally spotted by Wccftech, Intel has slashed prices of its Arc series GPUs. Its launch partners, namely ASRock, as spotted by Techpowerup, has started to drop prices of some of the Arc series SKUs, so the Arc A770 8GB is now listed at $270, which puts it at much better position against Nvidia's RTX 3060, priced at well over $300, and AMD RX 6600 XT or RX 6650 XT, priced at $275 and $290, respectively. All of those prices are from Newegg.com.

The ASRock Challenger A750 is now listed at $240, a $50 price cut down from $290.

ASRock A380 also got a decent price cut of $20, dropping from $140 to $120, making it one of the cheapest entry-level graphics cards, especially since it offers AV1 decoding and comes with 6GB of GDDR6 memory.

Previously, Intel has officially cut the Arc A750 price down to $249. Intel's own Arc A770 Limited Edition 16GB SKU and Acer's Predator BiFrost Arc A770 16GB are still holding steady at $350 and $400, respectively.

Intel has been hard at work in optimizing drivers and bringing performance improvements across the board, and although its graphics cards are scarce and cover a rather limited range on the market, it is doing a pretty good job in keeping up with Nvidia and AMD.