For those that came in late, the New York Times has a long history of writing pro-Apple stories and has been a key ally in promoting all of Jobs' Mob's products to its readers.

The fact that the New York Times which reviewed the watch and called it "bliss" has changed its mind is showing how much the product is slipping.

Vanessa Friedman told the world that after a few months trying to get the iWatch to do something useful she was giving up.

"The relationship was, despite all expectations, not what I needed. All the focus on San Francisco and Apple's next big innovation this week (streaming!) made me realize it was not playing my tune," she wrote. "I wanted it to work. I wanted to fall in love, like so many of my friends. "It takes a while," they said. "Don't expect a coup de foudre. Let it build over time."

Besides the fact I think you need to change your friends and your insistance on using pretentious French idoims, does this suggest that you gave the product too much credibility to start with?

According to Vanessa while she liked the way that people asked her about the watch, she didn't like the fact that people pigeon holed her into a category.

We guess it meant that people started speaking to her slightly slower like she would not understand big words and assumed she always had more money than she knew what to do with. We would have thought she would have noticed that when she used her iPhone.

"It looked like a gadget... Every time I see it, I want to shriek, "Beam me up, Scotty," she wrote. Which is coincidently what everyone else thinks when an Apple fanboy or girl comes into the room.

She was also disappointed to discover that people thought her mad trying to read things the size of a postage stamp on her emails, or ended up appearing to talk to her wrist.

"A phone is hand-held, and we are used to seeing people read things held in their hands. Like, say, books. But seeing somebody staring at her wrist (or merely sneaking a surreptitious glance at it) telegraphs something else entirely: (1) rudeness or (2) geekiness."

Good point, but one was obvious long before you wrote an expensive cheque for the thing.

"The watch isn't actually a fashion accessory for the tech-happy. It's a tech accessory pretending to be a fashion accessory. I just couldn't fall for it," she summarised.

For once me and an Apple fangirl agree on something completely But it does mean that after a month of use, many iWatch users are giving up on Apple's latest shiny toy.