The iWatch went on sale six weeks ago and at the time Apple did not think it would ever have enough to put it in its own shops. The original plan was to flog them online and in fashion stores, however and Jobs' Mob thought it would never have enough to meet the crushing demand for an out-of-date wearable which was more expensive than anything else on the market.
So it appears that suddenly Apple has enough. Of course the Tame Apple Press is trying to keep the story about a shortage going. Potential buyers must first reserve their device online, and some models are still out of stock.
But the sport models, which are most popular and the cheapest, are available across the country, while others can be bought in Apple's flagship shops, such as those in London and Manchester.
In order to reserve your device, you must pick the Watch you want to buy, choose a store to pick the device up and then choose a time to go and buy it.
You can also order the home delivery, but it's not recommended as it takes more than three weeks for the shipment to be delivered.
The most expensive models, such as the 38mm yellow gold model with red modern Buckle strap, are still unavailable. As Apple said last week, the 42mm Watch in Space Black with the metal link bracelet is unavailable at all stores for now.