Google said it would stop selling Fitbit products in select countries to align its hardware portfolio to match Pixel’s regional availability.
The move marks a phasing out of Fitbit products after Google acquired the wearable company in 2021.
Last month, Fitbit said it would remove itself from Asian markets Hong Kong, Korea, Malaysia, Thailand, and the Philippines, along with European markets Croatia, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Luxembourg, Poland, Portugal, Romania, and Slovakia.
Google may be removing Fitbit and Nest from the European markets because they don’t have Google Store support. If that changes, Fitbit products and Nest Aware subscriptions could return. New products like the Pixel Watch could arrive for the first time.
“We remain committed to our customers and have not made any changes impacting the existing Fitbit devices they own. Existing Fitbit customers will continue to have access to the same customer support, warranties will still be honoured, and products will continue to receive software and security updates,” the Google spokesperson said.