Jobs’ Mob doesn't want developers to use the words AR and VR when talking about Vision Pro apps, but rather call them "spatial computing apps.”
"Spatial computing: Call your app a spatial computing app. Don't say your app experience is augmented reality (AR), virtual reality (VR), extended reality (XR), or mixed reality (MR)", the company says.
The headset should be called "Apple Vision Pro" with three big words, while "visionOS starts with a small v, even when it's the first word in a sentence." The words should never be changed or written in another language; Apple added.
Given that they're obviously going to be AR and VR apps made for an AR/VR headset, Apple may want to make its stuff stand out so that people don't mix up apps for other VR/AR headsets, especially Meta's Quest 3, with its own.
At the same time, Apple has used those words a lot to talk about the headset, with boss Tim Cook calling Vision Pro a "totally new AR platform" when it launched at WWDC 2023.
In the same document, Apple asked developers to say if their AR/VR, sorry, spatial computing apps have movements like quick turns or sudden changes in camera view.
That way, the product page will show a badge to warn users. It talked about the use of privacy labels and game controllers.
The Apple Vision Pro headset comes out on 2 February for $3,495 - a price that will only tempt the “keenest buyers” or "the brainless" as the rest of the world knows them.