Published in Mobiles

LeEco US launch on October 19 is significant

by on13 October 2016

As the company acquired Vizio too

LeEco is a company that used to be known as LeTV and now, since they have phones, TVs, smart bikes and many other products they decided to change the name to LeEco. The company plans to launch a few TV devices and a few phones in less than a week, and it is a great step from the Chinese based manufacturer. 

All our eyes were on very innovative Xiaomi company while at the same time companies like Oppo and LeEco, and Meizu were making really good phones. Now LeEco wants to launch at least two phones - Le S3 comes with Snapdragon 652, 3000mAh battery, 5.5" Full HD display, Quick Charge 3.0, a 16-megapixel rear camera, a fingerprint scanner, and Android 6.0. it should  sell for the great price of $169 after $60 saving. The regular price seems to be  $299.

The bigger phone is called Le Max 2 and this is a 5.7-inch phone with Snapdragon 820 processor, Quad HD display, 21-megapixel camera, 3100 mAh battery, fingerprint reader and Android 6.0 out of the box. The phone is set to launch on October 19th with 4GB/32GB storage for $289.00 after saving and there will be a 6GB with 128GB storage option too.

What peaked our interest were four TVs that the company plans to launch. They will come with LeEco Super4 X43, LeEco Super4 X55, LeEco Super4 X65 and LeEco uMax85 TV. Since Vizio remains to operate as a separate brand, LeEco will mostly fight with its own TVs. We have a strong feeling that LeECO sales won’t be great unless they offer some huge discounts. It takes a while to make a TV brand.

You can ask Hisense who is advertising its 8K TVs for all European championship league games (football aka soccer ), watched by millions. We still  doubt that any of them even realized what Hisense is doing as it is after Sony, Samsung, LG and other big companies in the quite crowded smart TV market.

If LeEco reduces the prices of TV as much as it has reduced the prices of its phones, they might be off for a good start in the US market. We will watch this space closely.

Last modified on 13 October 2016
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