Demand for mobile printers has increased by 4.8 percent and Brother wants to take advantage of it with new rugged compact RJ-4230B and RJ-4250WB models.
The gear is designed to make life easier for field workers, transport and delivery operatives, ticketing assistants, retailers and warehouse workers – allowing them to produce documentation of up to four inches wide on the move.
The new devices feature improved durability and connectivity options alongside upgraded memory and longer-lasting battery life. The printers also feature moulded rubber housing, drop test protection of up to 2.1 meters and IP54 certification – meaning devices resist water spray and protect from dust penetration, which can cause damage.
Users aren’t locked down to specific types of consumables or brands thanks to a spindle-less media holder, which is also spring-loaded for easy changes of media without needing adjustments.
Hassan Masaud, Product and Solutions Manager at Brother UK, said: “Mobile print represents a great opportunity with the European market expected to grow to €450 million by 2021. The launch of the RJ-4 line represents a significant investment in helping our channel partners take new, competitive models to market and capitalise on mobile print’s potential.”
Other key features of the range include a new Mobile Deploy feature, which enables users to update software remotely from any location, reducing device downtime by removing the need to take printers out of circulation.
Meanwhile, the RJ-4 models offer a range of connectivity options including NFC, AirPrint, Bluetooth, Wi-Fi and MFi allowing for seamless integration with Android and iOS systems, so companies with mixed operating systems don’t have to choose between different models.
Hassan said: “IT professionals told us that mobile printers can save each field worker two hours every week, the equivalent of roughly 13 working days per employee per year. Having a range of connectivity and time-saving features is key to achieving this, which made it a cornerstone in the development of our RJ-4 models.
“Field workers are some of the biggest users of mobile print devices, with more than half of firms planning to grow their field-based workforce and a fifth revealing mobile printers improve the service they offer – illustrating the size of the opportunity.”
The new range of RJ-4 printers strengthens Brother’s portfolio of mobile print solutions, which now covers 18 models, broadening the number of print applications and potential customers.
