According to sources inside Apple’s flying saucer, Apple is feeling the pinch because no one wants to spend too much on smartphones while they are worried about not having enough cash to eat.

Apple’s big-wigs believe that the way around that problem is to increase the prices further.

Analysts expect the tech company to raise prices by as much as $100 for some updated models of its flagship device when it unveils the iPhone 15 at an annual promotional event set for Tuesday.

Those new iPhone Pro models are rumoured to include titanium casing, improved processors, and photography features. We say all that, but none is worth an extra $100 on top of Apple phones' colossal price tag now.

According to the Wall Street Journal, Apple’s cunning plan to steer consumers to premium models has worked phenomenally in recent years and bailed it out of inflationary price increases.

However, other analysts say that the prices have hit a ceiling and Jobs’ Mob is about to do some serious damage to its bottom line.

“The Pros have probably reached their saturation point,” said Josh Lowitz, a co-founder of Consumer Intelligence Research Partners. “I don’t think there are a ton of new iPhone Pro customers.”

IPhone sales fell 2.4 per cent in the quarter ended July 1, missing analyst expectations.

A former iPhone marketeer Michael Gartenberg said that it was getting harder for consumers to distinguish what the new Pro features are,.

“For most users, the iPhone 13 is going to be good enough, and the base iPhone camera takes good enough pictures.”