Intel has already revealed that its next generation Atom platform is coming in time for the holiday season. The new Atom, codenamed Bay Trail, is a SoC solution and is the most powerful Atom to date. Intel promises double the performance of current generation Intel based tablets.

Intel also revealed that the new platform should hit the market this holiday season, with Windows or Android, and can deliver all-day battery life, weekends of standby and all that in sleek 8mm thin designs. We also learned that this 22nm quad core processor should debut between August and October 2013, ready to ship before the holiday season, in Q4 2013. The tablet part is simply called Bay Trail-T but so far we lack any frequencies or concrete performance details.

Intel is having limited success with the current generation of Atom tablets, but it is continuously getting better. The plan is to make two kinds of tablets one with Bay Trail-T and one with Atom Z2760 dual core Clovertrail 32nm inside and more powerful with Bar-Trail T a 22nm quad-core that might end up as fast as 2GHz.

The main competitor for both ARM and Intel in tablet space is the amazing success of Apple’s iPad, which still dominates the market, making it very hard to conquer. Intel on the other hand aims for the first 22nm quad core processor for tablets, at a time when the ARM based competition, including Apple, relies on 28nm manufacturing.