Intel's new CEO has a cunning plan to speed up the rollout of chips for smartphones, tablets and wearable devices. Brian Krzanich who took over as chief executive officer in May, told a press conference he was less excited about the chipmaker's planned foray into television than his predecessor, but said Intel continues to look at the business model.

"We believe we have a great user interface and the compression-decompression technology is fantastic," Krzanich said. "But in the end, if we want to provide that service it comes down to content. We are not big content players."

Krzanich and Intel President Renee James said wearable computing devices would become a key battleground for mobile industry players. He said that he used Google's Glass and that computing in the next few years would focus more on items for eyes and ears, as well as wristbands and watches.

Krzanich and James said that under their leadership, Intel will give much more priority to its Atom mobile chips. Atom was now at the same importance as Core. He was looking at all of our roadmaps and evaluating the timing of some of those products, Krzanich said.

James said Intel would grow its small contract chip manufacturing business, a potentially significant source of revenues.