MediaTek is the second biggest SoC supplier on the planet in terms of unit shipments, if not revenue, but so far the company has kept a low profile. This year marks its debut at Computex, which we find quite unusual, as the trade show attracts a wide range of tech companies of all sizes.

MediaTek’s low key approach is illustrated by the MT8127 SoC, which it launched at the show. It’s a no frills SoC for affordable tablets. MediaTek even coined a new market segment for the part – “super mid-range.”

It is a quad-core Cortex A7 part clocked at 1.5GHz. It features ARM Mali-450 MP4 graphics and it is designed specifically for affordable tablets, hence there is no LTE on board. The MT8127 supports displays up to 1920x1200, Bluetooth 4.0, Miracast and H.265 video playback. There is even an FM radio on the platform.

It probably explains why MediaTek never bothered showing up at Computex. It was too busy designing frugal chips for high-volume products and silently conquering the market. Plus, MediaTek really doesn’t tend to do spectacular stuff, it just makes down to earth chips and a lot of money in the process.