Grasby has been with AMD for a while and the company decided to tap him on the shoulder to run its EMEA business. This is rather important role because its market segmentation makes it one of the more challenging.  

Dr. Lisa Su, president and chief executive officer at AMD said:

“EMEA is a key region with a broad set of important customers, partners and markets for AMD. Darren is a proven leader who is ideally suited to drive deeper customer, partner, and stakeholder relationships across EMEA as a part of helping AMD accomplish our long-term business goals. Over the past eight years Darren has proven to be an effective and results-driven leader. This new role will allow him to broaden his influence and reach in supporting AMD’s customers, partners and employees while also promoting and enhancing our regional reputation and prominence as an innovative technology pioneer.”

AMD hasn’t had many killer products in the last few years. It still has a few things to offer in the GPU side of the business but Carrizo was less of a success than the company hoped.

AMD has pinned all hopes on a Holy Grail product codenamed ZEN but the company is still rather far away from being selling it. It will take a few more tough quarters before it really gets better but we wish Grasby a lot of luck in his new job.